All About Products,
People & Stories
Super delighted to see you here!
Hi, I'm Natasha Srivastava 🙋🏻♀️
A Delhi based digital product designer who loves to write all kinds of content. Practising meaningful design since the past five years, been teaching for three. Currently in Tech, previously in Fashion & Lifestyle.
SHIVAN & NARRESH
Experience Design for the Online Retail of Luxury Fashion
PLANTÈ
Add the perfect dash
of green & style your spaces, effortlessly
AUTOPOOL
Consolidated display
of sale+revenue trends for automobiles
Solving problems via intuitive products with simple, immersive experiences that make lives better in this Digital Era
Recent Work Experience
SR. PRODUCT DESIGNER
Synaptic
Nov 2021 - Present • 6 mos
Working with top Venture Capital, Private Equity and Hedge Funds across the globe; Synaptic helps investors get company insights from a wide spectrum of alternative data. I primarily focus on conducting and synthesising user research to improve the overall user experience of existing features while working on new ones. Making a good thing better is the best I can phrase it.
PRODUCT DESIGNER
Surreal Technologies
Aug 2019 - Nov 2021 • 2 yrs 3 mos
Part of the founding design team for Newton Classroom—A holistic online learning solution that facilitates attendance tracking, managing day-to-day school processes and sharing updates with students, parents, teachers & admin, all in one place.
In close collaboration with product and tech teams, I focus on meaningful user interactions & simple, effective designs; keeping in mind a diverse audience. Following cohesive user & market research for well-thought UX decisions, I balance user goals & business strategy. I’ve built modules like Noticeboard, RBAC, Internal Onboarding, Attendance & Fees among others.
Also trained a 3rd year FC student in Product Design from scratch.
COMMUNICATION DESIGNER (UX + DIGITAL
Shivan & Narresh
Feb 2018 - Jul 2019 • 1 yr 6 mos
Streamlined UX and CX with integrated digital marketing strategies & social media engagement. Handled brand representations and digital communication across all channels
Initiated a complete digital overhaul of the website to create a strongly linked ecosystem that unites the web & digital marketing + sales & merchandising teams; to identify & meet user needs, as a result, maximise product sales via digital mediums. The goal of the redesign was to
• Provide a simplified online purchase experience
• Introduce touchpoints for quick action amidst dynamic storytelling
• Streamline web architecture & giving way to easier interactions
• Add human-centric visuals to connect with the diverse audience
• Create an appealing interface strongly resonating with the brand image
Mentored two NIFT GP student assists in the domains of UX+UI for a duration of four months and handled over 12 interns.
When we prioritise how a person experiences life over everything else, we create design that leaves an impact
Art & Illustration
Not your conventional artist but patron enough to keep exploring and honing the skill.
Writing & Poetry
A moody writer trying to curate a collection of life experiences summed up in mere words
Outside of Work
